By now, you’ve probably heard enough about New Year’s resolutions and predictions. But this is a natural time to reflect on the year ahead.
Maybe you are refining your marketing strategies, planning to renew relationships, or turning a critical eye on the services you bring to market. Before you finalize your plans, answer one question that should guide your efforts: Who do you really want to work with?
Your answer could be specific individuals or an organization. You may have an industry you’d like to work in or a business process you’d like to focus on, such as financial management, for example.
The point is to examine who you’re working with now and decide if that’s where your passion is. It’s easy to get caught up in doing work that pays the bills. If you don’t also enjoy what you do, you’re on a sure track to burnout.
If you’re not passionate about your work–and the people you work with–you’ll stop growing as a professional. Once that happens, it’s just a matter of time before others leave you in the dust.
I’m not suggesting that you jettison your clients and run off to search for greener pastures. Instead, take some time to reflect on whether your work is still inspiring you. See if you can add more of the work that challenges and excites you, and try to reduce what is drudgery for you.
It may be easier than you think, but you have to ask–and answer–the right question.
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