About
What’s this blog about?
You’ve probably heard the phrase “feast or famine”—a cycle that professional services providers would like to avoid.
Most likely, you’d prefer clients to be lined up and waiting for your help. That’s the “feast” part. The reality is, though, that most services providers are likely to experience both extremes of the “feast or famine” syndrome: streaks of challenging, profitable work, followed by stretches of the doldrums, with a shrunken pipeline of new sales opportunities.
As one consultant put it, “One of my biggest challenges is how to juggle the pursuit of new opportunities with my 100 percent commitment to existing clients.”
This blog’s purpose is to offer ideas that can help you eliminate the ups and downs of “feast or famine” from your professional life, fulfill your career ambitions, and maintain your sanity.
Who’s writing this blog?
My name is Michael McLaughlin, and I’m a consultant, author, and the founder of MindShare Consulting LLC, a firm that helps professional services organizations design innovative strategies to reach more clients, land profitable work, and build resilient businesses.
I’ve published two books: Winning the Professional Services Sale, which offers new strategies to identify, qualify, and close any services sale, and Guerrilla Marketing for Consultants (in collaboration with Jay Conrad Levinson), which was the first book to apply the principles of Guerrilla Marketing to the business of consulting and professional services.
For the past eight years, my company has published Management Consulting News, a monthly newsletter that delivers practical ideas to thousands of professionals around the world. And I write another monthly newsletter, The Guerrilla Consultant, which extends the concepts and strategies in my first book.
Before founding MindShare Consulting, I was a partner with Deloitte Consulting, where I worked for more than two decades managing consulting projects, developing long-term client relationships, and building profitable consulting practices.
Contact: Michael@MindShareConsulting.com
